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Top 10 Most Popular Teenage Clothing Brands in 2023

By Priyadarshi Nepal | 2 June 2023 03:46 AM

A teen girl wears baseball cap, crop hoodie, and track pants from Adidas.
Source : pinterest

Top 10 most popular teenage clothing brands in the USA are Nike, American Eagle, and Lululemon, among others. Nike is by far the go-to brand for teens.

Teenagers only buy trending clothing, and the gradual shift of the market towards comfortable wear following the coronavirus pandemic has propelled sportswear manufacturers to the top of the list of popular clothing brands in the United States of America and around the globe.

While fast fashion clothing brands like H&M rank in the top 5 of the preferred brands by teens in the United States of America, luxury brands like Chanel and Louis Vuitton do not fall inside the top 10. The budget constraints among teens might be one reason for luxury brands not getting into the mix.

American brands such as American Eagles and Hollister have also made a lasting impression on the teenage demographic in the United States of America. Here are the ten most popular brands that teens prefer, according to a survey by Piper Sandler via Insider.

The below table shows the brand name with the percentage of surveyed American teens who prefer them, the remaining 37% preferred other brands that did not qualify for the top 10 spots.

Top 10 Most Popular Teenage Clothing Brands

Name of BrandPercentage of Teenagers Who Buy The Brands
10. Forever 211%
9. Urban Outfitters2%
8. Hollister2%
7. Adidas3%
6. PacSun4%
5. SHEIN4%
4. H&M4%
3. American Eagle6%
2. Lululemon6%
1. Nike31%

10. Forever 21

Total percentage of teens preferring Forever 21: 1%

Forever 21 is an American fast fashion brand headquartered in Los Angeles, California. Forever 21 is known for its trendy offerings at a low price.

Logo as seen on Forever 21's only store in Ireland that is scheduled to close.
Source : irishmirror

The brand is not limited to clothing but also has a wide selection of beauty products, accessories, and footwear. The fashion brand was established by Do Won Chang and Jin Sook Chang, a married immigrant couple from South Korea, in the Highland Park district of Los Angeles.

Forever 21 is now jointly owned by Authentic Brands Group, Brookfield Properties, and Simon Property Group. The first store was just 84 square meters but the brand now operates over 600 stores worldwide with an average store size of 3,500 square meters.

They offer men's fashion, and women's fashion, and also have a Girls X Boys section for the younger demography.

9. Urban Outfitters

Total percentage of teens preferring Urban Outfitters: 2%

Urban Outfitters offers fashion apparel, wellness products, and footwear, among other lifestyle products. Urban Outfitters was founded in 1970 as Free People.

The logo of Urban Outfitters as seen on their official Facebook page.
Source : facebook

The multi-national fashion brand was founded as a project by Richard Hayne, Judy Wicks, and Scott Belair for their entrepreneurship class at the University of Pennsylvania. The project was known as Free People until 1976 when it was renamed to Urban Outfitters and incorporated.

Apart from men's and women's fashion clothing, Urban Outfitters also offers activewear, housewares, and even music in the form of vinyl records and cassettes, making it one of the unique fashion brands in the United States of America.

Furthermore, along with their own products, Urban Outfitters also sells clothes and footwear from other brands including New Balance on their website.

8. Hollister

Total percentage of teens preferring Hollister: 2%

Hollister is popular clothing brands for teenage guys. Hollister is a retail brand based and founded in Ohio, United States of America in 2000.

Logo of Hollister with the iconic bird flying over the brand's name in the logo.
Source : pinterest

Hollister deals in all kinds of fashion apparel, accessories, and fragrances. The multi-national company has over 578 stores scattered all around the world with the highest concentration of stores in the United States of America.

Products from the retail brand can be purchased either from their website or one of their 578 stores located in different countries around the world. Hollister is famous among American teenagers due to their fast-changing trendy offerings and suitable price range.

The brand is now owned by  Abercrombie & Fitch like it always has been since its inception in the year 2000, but, according to BBC, Hollister uses the date 1922as its founding date, and the name John Hollister senior as a founder, which turns out to be fictitious.

7. Adidas

Total percentage of teens preferring Adidas: 3%

Adidas is best known as a footwear and sportswear brand. Turns out Adidas is also a beloved brand for clothing for American teenagers.

White adidas logo seen on the black background.
Source : facebook

The brand was founded in July 1924, as Gebrüder Dassler Schuhfabrik in Herzogenaurach, Germany, and it was renamed Adidas later on August 18, 1949. The fashion brand specializes in active and sportswear for both men and women.

Adidas offers products for a wide range of sporting activities including running, yoga, gym, and hiking. Furthermore, Adidas also offers daily wear products including hoodies, shorts, pants, dresses, and skirts.

On top of catering to adult's and teen's clothing needs, Adidas also has a dedicated section for kids' clothing. The products from the sportswear brand Adidas can be purchased from any of their nearly 2000 worldwide stores or through the website.

6. PacSun

Total percentage of teens preferring PacSun: 4%

PacSun is a multi-brand clothing retailer headquartered in Anaheim, California. PacSun started as a surf accessory store but now sells a wide range of clothing.

PacSun written in white on a black background as the logo of the brand for their official Facebook page.
Source : facebook

The company was founded in 1980 by Jack Hopkins and Tom Moore as a small surf shop in Seal Beach, California. At its peak, the fashion brand operated over 1300 stores across the 50 states in the United States of America but the number fell to just 325 stores as of May 2022.

PacSun offers clothing, footwear, and accessories from multiple brands including Kappa, Nike, Adidas, and others. They also have their in-house brand PacSun that offers all kinds of men's and women's fashion and trendy clothing.

Teenagers are drawn to PacSun due to the wide variety of offerings and also because of their year-round jam-packed sale section featuring clothes from huge companies and houses.


Total percentage of teens preferring SHEIN: 4%

SHEIN is among the popular clothing brands for teenage girl. SHEIN also hosts flash sales occasionally where shoppers enjoy up to 90% off on products.

The logo of SHEIN that reads the name of the brand in black letters on a white background.
Source : facebook

The Chinese brand was founded in Nanjing, China, and it is currently headquartered in Singapore. The company was established by entrepreneur Chris Xu in 2008 but quickly grew its popularity due to its relatively cheap and trendy products.

SHEIN is a fast fashion brand meaning the company offers new and trendy clothing and accessories quickly and these trends also tend to move quickly, making it popular among teenagers. Furthermore, their inexpensive yet high-quality clothing makes them sustainable as well.

The company despite being headquartered in Singapore has a massive fanbase and loyal customer base in the United States of America. It operates in over 150 countries through its delivery system. The company claimed 28% of the US fashion market as of April 2022.

4. H&M

Total percentage of teens preferring H&M: 4%

H&M is one of the most popular teenage clothing stores in the United States of America. H&M is a Swedish fast-fashion brand operating worldwide.

The iconic H&M logo seen written on red letters on a white background.
Source : facebook

The biggest point of sales for H&M comes from their clothing line tailored for anyone regardless of age and gender. They sell products suitable for babies and adults alike making them a family destination for shopping.

Moreover, H&M is able to establish its popularity among the teens due to its fashional clothing offerings at a comparatively lower price as compared to other retailing giants. According to a survey by Business Insider, American teens valued style and price before brand image.

H&M offers all kinds of men's and women's fashion items that are both economical and aesthetically pleasing to young adults and teenagers. They offer everything from head to toe in one spot making it a perfect shopping destination.

3. American Eagle

Total percentage of teens preferring American Eagle: 6%

American Eagle as the name suggests is an US company based in  Pittsburgh, Pennsylvania. American Eagle offers everything for both males and females.

American Eagle Outfitters logo with the eponymous bird flying on the top.
Source : facebook

The company was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc. American Eagle's major target demographic is teens and young adults staying in high school and universities but the brand is also loved by older people as well.

American Eagle offers everything from Jeans and tops to swimwear for both men and women. They also have a collection of accessories for both genders which is available for purchase from one of their 1300+ stores or through their website.

It also owns other brands including Aerie and Todd Snyder. Aerie specializes in lingerie and underwear but also sells casual dorm wear, active apparel, loungewear, accessories, and sleepwear.

2. Lululemon

Total percentage of teens preferring Lululemon: 6%

Lululemon is a Canadian brand with stores all around North America and Europe. Lululemon leans more towards activewear than fashion clothing.

Fashion brand Lululemon's official logo.
Source : facebook

Lululemon is well-known for its activewear and track-and-field clothing lineup for both men and women. However, they do offer a selection of shirts and pants in their stores and on their website.

The company was founded as a yoga pants and yoga wear retailer in 1998 but has since expanded into a plethora of other categories keeping athletics as the anchor for the brand. They now offer athletically inclined clothing options from hats to shoes.

The recent Washinton DC incident regarding a robbery at the brand's store also propelled it to fame among Generation Z. The incident also gave birth to numerous Generation Z memes online as well.

Popular teenage clothing stores online definitely include Lululemon with its wide selection of active wear.

1. Nike

Total percentage of teens preferring Nike: 31%

Trendy teen clothes come from Nike as it is the most popular in the USA among teenagers. Nike has been at the top for nearly a decade now.

The classic Nike's checkmark with the company's motto beneath.
Source : facebook

The trend of wearing sports or casual wear started along with the pandemic as more and more people started getting comfortable during work-from-home months and years. Although the pandemic is over, the newfound trend is not going anywhere anytime soon.

Nike has been one of the most loved active and casual clothing brands for teens in the United States of America. According to a survey report on Statista, over 33% of total respondents named Nike as their top preference, and the second brand had just 7% of respondents backing up.

The company was founded on January 25, 1964, as Blue Ribbon Sport, but it was later renamed Nike on May 30, 1971. Apart from their clothing heavily influenced by athletics, they also offer skirts and dresses for women.

They also have category-wise clothing and accessories available on their website. One of the reasons Nike gained fame among American Generation Z is their lasting and quality product and comparatively cheaper pricing. Generation Z has different tastes in clothing as compared to older generations.